Mario Badescu is a skincare brand selling products internationally. However their website is hard to navigate and not user-friendly. The company claims they believes in that skincare should be simple, gentle and effective and it wants to focus on providing best skincare products and giving affordable prices for customers. The intention of this redesign is to address the existing design and interaction problems and provide a truly simple, gentle and effective experience to the users.
Restructure and simplify the site and its content
Create a user-friendly, intuitive design that reflects their philosophy – simple, gentle and effective
Remove the technical jargons and replace them with words that is commonly
used in beauty industry.
I conducted the research of four other brands including Clinique, Kiehl’s and Murad. The four websites used different approaches for branding and have a solid navigation system in general.
Personas, Content Inventory & Site Map
Four personas are created to better identify the consumer needs and provide a clear vision in what need to be solved and accomplished in the redesign.